Personal Data Protection Policy

A. General

In view of the implementation of the Personal Data Protection Act 2010 (“Act”), Little Collins Bakery & Florist Sdn Bhd (“Little Collins Cakery & Café”) recognize the need to process all personal data obtained in a lawful and appropriate manner. Little Collins Cakery & Café is committed to protecting the personal data supplied by a data subject to ensure compliance with the legal and regulatory requirements in accordance with the Act. This Policy covers the processing of all personal data and sensitive personal data whose use is controlled by Sony.

As a principle, collection, use, or disclosure of the personal data is prohibited for any purpose unless otherwise the approval of the head of the relevant business units and the compliance officer.

B. Policy Status

1. This Policy is applicable to all employees of Little Collins Cakery & Café. For the purposes of this Policy, the term “employees” herein refers to all members of Little Collins Cakery & Café, including sales representatives and members of Little Collins Cakery & Café. Failure to comply with this Policy may result in disciplinary action.

2. Any query regarding this Policy may be directed to

3. In the event of any discrepancy, contradiction, and/or differences between any part of this Policy and that of any current policies adopted by Little Collins Cakery & Café, by the portion of the relevant policy which imposes a higher standard of data protection shall apply and supersede the other.

C. Roles and Responsibilities

4. The legal responsibility for compliance with the Act lies with Little Collins Cakery & Café who is the “data user” under the Act and is registered as such with the Personal Data Protection Commission. Compliance with this Policy and the Act is the responsibility of all employees of Sony.

D. Data Collected & Purposes

5. During the course of Little Collins Cakery & Café’s business and activities, Little Collins Cakery & Café many be required to process information of a data subject, including but not limited to the name of the individual, address, phone number and email address. Information identifying in combination with other information even if such information cannot identify such individual on its own. Such infomation may be collected online or offline.

6. The personal data collected by Little Collins Cakery & Café may be used inter alia for the following purpose*:-

  • Providing customer care and enhancing customer satisfaction, including but not limited to, resolving complaints, dealing with and/ or responding to requests and enquiries, warranty, returns and other after sales services;
  • Promoting, advertising and enhancing our products and services;
  • Human resources, employment and recruitment purposes;
  • Training of staff;
  • Storing and processing of personal data relating to the clients of Little Collins Cakery & Café in the data storage systems;
  • Updating and managing the accuracy of the Little Collins Cakery & Café’s internal record, including but not limited to administration, processing and matching any personal data held which relates to you for any of the purposes listed herein;
  • Billing, taxation and/ or auditing purposes;
  • Information and security purposes, including but not limited to managing and administrating e-mail, handling and investigating any security related issues, vulnerability, and/or incidents;
  • Facilitating business asset transactions (which may extend to any merges, acquisitions or assets sales) invoicing any of the related corporations or affiliates of Little Collins Cakery & Café;
  • Legal purposes (including but not limited to obtaining legal advice and dispute resolution);
  • Disclosing personal data to the government authorities and/or authorised third party as required by law and/or within the responsibility of Little Collins Cakery & Café; and
  • As reasonably contemplated by the nature of any transaction.

*This list is not exhaustive.

E. Data Processing

7. As and when Little Collins Cakery & Café is required to collect personal data, Little Collins Cakery & Café and its employees must abide by the requirements of this Policy and the Act. In the context of the Act, “processing” is defined to include collecting, recording, holding or storing personal data which includes inter alia NRIC numbers, home address, contact details ect.

8. Little Collins Cakery & Café will be responsible for ensuring that any personal data processed in relation to the Little Collins Cakery & Café’s clients and/or another individual is accurate, complete, not misleading and kept up-to-date. The personal data will be reviewed periodically to warrant that they are up-to-date and to determine whether retention of such personal data is necesary.

F. Consent of Individual

9. Little Collins Cakery & Café may only process personal data with the consent of the data subject whom the personal data concerns and/or if the processing of the personal data is for the performance of Little Collins Cakery & Café’s duty to which the data subject is a party.

G. Disclosure of Information

10. Little Collins Cakery & Café requires all employees to be vigilant and exercise reasonable caution when asked to provide any personal data to a third party. In particular, Little Collins Cakery & Café must ensure that personal data is not disclosed either orally or in writing to any unauthorized employee without express prior consent of the compliance officer stated in Paragraph 2 and/or authorized individual as the case may not be among the purposes contemplated in Paragraph 6.

11. However, as and when it is reasonably required, the personal data in the possession of Little Collins Cakery & Café may be only disclosed to the following third parties:-

  • Authorised agents, contractors and third party service providers who provide services to Little Collins Cakery & Café (hereinafter defined) for any of the purposes contemplated at Paragraph 6;
  • External professional advisors and auditors;
  • Governmental departments and authorities; and
  • Any affiliated companies of Little Collins Cakery & Café

12. Personal data will not be transferred outside Sony and in particular not a country outside of Malaysia unless:-

  • Consent from the data subject is obtained;
  • The country’s personal data protection laws provide an adequate level of personal data protection; and/or
  • Adequate safeguards have been put in place in consultation with Little Collins Cakery & Café’s compliance officer.

H. Data Security

13. Little Collins Cakery & Café will ensure that any personal data which is collected, stored and processed, is stored securely and the practical steps are adopted to ensure the following:-

  • Source documents are well kept;
  • Paper-based records must not be left where unauthorized employees can gain access to them;
  • Computerized personal data is protected by passwords; and
  • Individual passwords are kept confidential and not disclosed or shared with other employees to enable log-in under any other employee’s personal username and password.

14. When physical files or any forms relating to the data subject are no longer required, they will be shredded or bagged destroyed securely, and the hard drives consisting of those records will be erased off via secure electronic deletion pursuant to such standard procedure by the administration department.

15. Any employee of Little Collins Cakery & Café will not process any personal data belonging to any data subject, whether in softcopy or hardcopy, outside of the premises of Little Collins Cakery & Café unless prior approval is provided by the compliance officer or any authorized person.

I. Data Retention

16. Personal data obtained should not be kept longer than it is required for its purposes. Little Collins Cakery & Café has an obligation to ensure that the personal data of the data subject are destroyed and/or permanently deleted after a specified period of time. All employees are required to contact the compliance officer and/or any authorized officer should the need to dispose of any personal data arises.

17. Personal and sensitive data will be disposed of by means as listed in Paragraph 14 above. Appropriate measures will and must be taken by Little Collins Cakery & Café to ensure the personal data destroyed are not reconstructed or processed by third party.

J. Rights of Data Subject

18. A data subject has the following rights under the Act:-

  • Request for access to personal data held on the individual, the purpose for which the personal data is being used and those to whom it has, or can be disclosed to;
  • Prevent data processing that is likely to cause distress or damage;
  • Take reasonable action to stop the use of, rectify, erase, and/or dispose of inaccurate personal data; and
  • Withdraw their consent given to Little Collins Cakery & Café.

19 Any individual who intends to exercise the abovementioned rights shall make a written request to Sony together with the prescribed fee as applicable. Little Collins Cakery & Café shall, subject to exemptions, comply with the request and/or take reasonable steps not later than 21 days from the date of receipt of such request.